When we
figuratively refer to
a wave of something, we mean
a large series, with one coming after another. Thus, the effect is like a large wave washing ashore, with sustained (but finite) force.
Thus,
a wave of advertisements (ads for short) is a series of one advertisement after another.
Example: The U.S. Chamber of Commerce has run
a wave of ads for the 2010 U.S. mid-term elections, most supporting Republican candidates.
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