Tuesday, October 12, 2010
Ramping Up Spending
A ramp is a flat walkway raised to rest at an angle, performing the same function as stairs (but far more suitable for anything wheeled, such as wheelchairs for the disabled).
When raising a level of spending, a graph would show a series of points, one rising after another. If you connect the dots, the resulting image looks like a ramp. Therefore, to ramp up is to increase the level of something measurable, particularly in relation to money or effort.
Example: In spite of recent political controversies and attacks by no less than the President of the Untied States, the U.S. business lobby group called the U.S. Chamber of Commerce has made a defiant statement through its Chairman vowing to "ramp up" political advertising in the final weeks before the Nov. 2 election.
This means the Chamber of Commerce will increase political advertising.