Physically twisting someone's arm can be used as a means of intimidation or coercion. Due to this, figurative arm-twisting is a term used to include all non-physical coercion (also known as "pressure") to compel a person to do, or not do, something specific.
Example: The senator resisted heavy arm-twisting by special interest groups and voted for the budget package anyway.
This means, the senator resisted heavy (political) pressure and went ahead and voted as he originally intended.
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